Identity

World Research Institute Logo

World Research Institute is a think tank organization that works with businesses, governments, and civil society to ensure clean, reliable water supplies for the future. This conceptual logo is cyclical in nature and refers to the water cycle and the replenishment of water.

Home Performance Matters

Home Performance Matters is a full-service construction company that focuses on energy efficiency. They wanted to improve on their current logo to further promote their solar services. The resulting creation does not deviate too much from the company's previous logo and also encompasses the idea of solar power.

HPM Services

These icons were created for Home Performance Matters to use in conjunction with already existing icons to use in advertising to promote alll their services. The newly created icons had to fit with the look and style as the already existing icons (shown smaller).

Target Departments

These conceptual wayfinding icons were designed mainly for environmental display inside retail stores as a way of identifying the differe sections of the store. The objectives of this project was to create a unified system of icons easily identifiable that could be reproduced in many different sizes that also fit with brand guidelines.

American Museum of Ceramic Art

These are a few of my conceptual logos for AMOCA which were part of a conceptual rebranding for the museum. Logos are based off of the museum's facade and exhibitions. The challenge was finding a way to create a more sleek and modern look while keeping the organic feel of ceramic art.